After a sudden shift to working from and staying home, investor relations and marketing professionals are adopting new ways to remain visible, relevant, and communicate with clients and prospects when stuck behind a screen. Technology has enabled swift adaptations and virtual meeting apps are breaking records in the number of meeting participants per day. However, with the rise in popularity of Zoom, Microsoft Teams, Cisco’s WebEx, GoToWebinar, Blue Jeans, and the like, scrutiny over the security and reliability of these offerings has also risen. Rather than risk the security and smooth operation of a virtual meeting, it may seem simpler to fall back to older, more familiar tools – besides, who has the time to sort through the pros and cons of options, in the midst of a pandemic no less?
Complacency could be costly however – last month, Alpine Capital Advisors reported that 41% of their LP contacts surveyed would be willing to invest with a manager without meeting in person if the lock down extends past three months. How can virtual meeting apps and data rooms help seize opportunities for new business, effectively navigate the new landscape of virtual ODD and maintain effective communications?
In a quick-fire discussion with RFA, we will explore the pros and cons of the various options to help IR and marketing professionals choose with confidence and adapt to the new normal. Audience participation is highly encouraged – whether you are looking to share a presentation with a large audience, host interactive round table discussions, or conduct virtual one-on-one meetings externally or internally, now is your chance to get some answers.
- Michael Asher, Chief Information Officer, RFA
- Alexis Kwon, Associate Director, AIMA